Marketing is referred as the process of communicating the
value of a service or a product to potential consumers, with an objective to
sell the product or service. With the passage of time, marketing has evolved to
secure an integral position among the business functions. In realization of its
significance Steuart Henderson Britt said,”
Doing business without advertising is like winking at a girl in the dark. You
know what you are doing but nobody else does”.
In the medieval period, production concept was practiced.
According to the production concept, businesses assume that business should
produce as much as they can and consumers taste will not change. Later,
businesses adopted the product concept. As per this concept, businesses presume
that if they produce the right product consumers will purchase it. Afterwards,
businesses assumed the selling concept. According to this concept, businesses
focused on methods of selling and promotion. Then the concept of marketing
evolved and corporations started communicating values and benefits of the
product or service to the consumers. The concept of marketing further evolved
and gave birth to the idea of holistic marketing. The idea advocates that the
all the business functions should be synchronized and communicate the same
value to the consumers.
Since the evolution of the concept of marketing,
organizations and corporations are readily employing marketing professionals.
There is an immense demand of talented professionals in the discipline of
marketing. Promising careers and lucrative opportunities are present in the
domain of marketing. There is no dearth of professionals who made it big in the
field of marketing.
A huge number of potential students miss the marketing
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